Amidst of our everyday active lifestyle, grooming is also part of our everyday life. And yes even yours truly Runner Rocky, I myself is very keen about how I look and how I smell. And a perfect pair or should I say a perfect duo to my active lifestyle is the male grooming brand AXE!
Today, let me share with you another exciting story about AXE. Yes, they are unveiling their new product! Are you ready? Well, let me share with you this story:
Everyday grooming just got an upgrade. AXE is dropping its first-ever Fine Fragrance Collection deo sticks and roll-ons – premium formats that set the base for a scent routine that fits effortlessly into Gen Z lifestyles.
Inspired by luxury scents and crafted by world-renowned fragrance experts, the new deo sticks and roll-ons don’t just perform, they elevate. With up to 72-hour deo protection, each one is built to move with you from class to work to nights out, proving that grooming is more than staying fresh — it’s style, confidence, and self-expression.
The new formats come in two scents:
- Blue Lavender – Smooth, versatile, and quietly confident. An icy blend of lavender with crisp freshness that adapts from day to night.
- Aqua Bergamot – Bright, bold, and full of energy. A vibrant mix of zesty citrus and cool aquatic notes for a refreshing kick.
Already a fan favorite, Blue Lavender is now available not just as a body spray but also in deo stick and roll-on, making it easier to layer into a full routine.
With this launch, AXE brings fine fragrance quality into everyday routines — helping Gen Z guys lock in confidence, rack up aura points, and Layer Like a Legend.
A Legendary Layering System
For years, AXE has been helping guys smell fresh and feel confident. Now, the brand makes it even easier with a simple two-step system that provides maximum impact with minimal effort.
Start strong with a deo stick or roll-on for your underarms. AXE’s new deodorant-antiperspirant stick doesn’t just perform — it smells and looks premium too, with a smooth glide and quick-dry formula. Finish legendary with the AXE Fine Fragrance Collection’s body spray in Blue Lavender or Aqua Bergamot.
Layering isn’t just about clothes anymore — it’s a trend Gen Z has embraced across fashion, music, and now fragrance. AXE’s 2-step system taps into this same energy, giving guys an easy way to build a scent that feels richer, lasts longer, and adapts to every part of their day.
Layer Like a Legend with the new AXE deo sticks and roll-ons in Blue Lavender and Aqua Bergamot. Available for SRP Php165 for roll-on, Php265 for deo sticks, and Php315 for body spray at online stores and in all leading supermarkets, convenience stores, and drugstores nationwide.
Learn more about AXE when you visit @axe_ph on Tiktok, @axephilippines on Facebook, @axe_philippines on Instagram and @axelabphilippines on YouTube.
Are you excited to try these two new variants from AXE? Oh well, let go! 09/05/2025 (Runner Rocky)
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