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The Athletes' Stories Feature in Nike's "Unlimited Future" Campaign



Every athlete has their own stories. Stories that tell how they started from their humble beginnings up to the time they emerge on top of the game. Their stories even tell how they conquer the different challenges to an unlimited future!

Just like yours truly Runner Rocky, I also started from small beginning as a runner, a blogger, and an athlete. I was able to conquered different challenges which define my strength in different aspects. And yes still leading me to an unlimited future. The future that you can do everything without a limit, without a boundary! That's why I can relate to Nike's newest campaign dubbed as the "Unlimited Future."

Just like the road to running, the road to greatness is a long one, made up of staunch determination, inevitable struggles and hard-won triumphs. Nike applauds the perseverance of the world’s greatest athletes and underscores a summer of sport with its “Unlimited Campaign," which extends the brand's recent series of athlete shorts and encourages everyone to embrace an “unlimited” mindset.

The company which is known leader in sports apparel also profiles a number of its premier athlete and new performance innovations, here, detailing in-depth the resolve that victory requires.


The "Unlimited Future" Short Film

Nike even launched a short film called the "Unlimited Future". It was created by Weiden + Kennedy. The film was directed by Damien Chazelle and stars American actor Bobby Cannavale. Athletes Neymar Jr, Serena Williams, LeBron James, Mo Farah and Zhou Qi are represented.

The athletes in the said film narrate their own story which lead them to the road of greatness.

It was really an inspiring creation that truly puts motivation to the athletes and aspirants like us. Great one Nike! (Runner Rocky) 




About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, distributes and licenses casual sneakers, apparel and accessories; and Hurley, which designs and distributes a line of action sports and youth lifestyle apparel and accessories. For more information, NIKE, Inc.’s earnings releases and other financial information are available on the Internet at http://investors.nike.com and individuals can follow @Nike.





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