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Tanduay Sports Gears and Other Memorabilia Now Available Online via Shopee


Runner Rocky is a brand ambassador of two leading names - a brand in the online shopping and the other one, a brand of wine. But what if these two brands merged? Definitely, this is a great news!  

Online shopping is really popular today. It gives ease to customers to shop even if they were on their own homes. Even registration to particular races are now convenient if you register online. On the other hand, an iconic wine brand who already established its name creates memorabilia through different products. And therefore, to reach more consumers specially yours truly who loves to collect sports gears, they partnered to an online shop. And that goes to the Tanduay and Shopee partnership story.  

Alright if you want to wear your favorite brand at the same time love to order it online, this teamup story is for you to read:

Tanduay Distillers Inc., makers of the world’s number one selling rum brand, has recently partnered with Shopee, the leading Singapore-based e-commerce platform with 12 million users in Southeast Asia and Taiwan, to launch the Tanduay brand international online store.

The e-commerce store features carefully curated products previously available only at the Tanduay store in Century Park Hotel such as original apparel, bags, and accessories. This dedicated in-app space will allow shoppers to easily access authentic premium items and products from one of the country’s well-loved Filipino brands.

Paul Lim, chief marketing officer of Tanduay, said the partnership with Shopee is aligned with the strategy of the company to continuously improve ways and find new avenues to make Tanduay accessible to a broader market. 



“Tanduay is now an official Shopee partner. Online shopping has continued to gain traction in the region with the increasing internet and smartphone penetration. We are excited about the opportunities that our partnership will open for our business. As of now, the move is consistent with our core strategies to reach a growing global market of online shoppers,” Lim shared.

Brand manager Edzel Ty further said that more products are expected to be added to the Tanduay Brands International online store in the succeeding months. “We have chosen to partner with Shopee because insights from all our marketing efforts point towards the future of commerce online. With Shopee, we are making our products available to them with several payment and delivery options all for their convenience,“ he explained.


Last June, global spirits think tank Drinks International revealed Tanduay has taken over the world’s number one spot from a list of rum brands that has long been dominated by Bacardi.

Tanduay Distillers Inc. is a member of the LT Group of Companies. Tanduay is the Philippines’ top rum maker, which is also distributed in the United States. Likewise, the company produces whiskey, brandy, gin, vodka and other flavored spirits.  Congrats Tanduay and Shopee for this great tandem! 07/25/2018 (Runner Rocky)

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