Fitness + Fun = PhilAm Vitality

2015 is Runner Rocky's year for running and fitness enthusiasm. And just like yours truly, Philam is now into fitness. Actually, Runner Rocky and Philam Life merged forces in the recent first ever Music Run in the country bringing more than 10,000 runners in the Philippine Arena. Me and my fitness buddy enjoyed the run and the music together.

Now, Philam continues the quest for fitness...

More and more Filipinos are becoming aware of the importance that good health plays in living a longer and better life. In fact, 44% of the Filipino middle class ranks good health as their top life goal, according to the AIA Middle Class survey. With events like The Music Run™, Filipinos are learning that getting in shape doesn’t mean spending countless hours at the gym or depriving one’s self of good food and fun activities.

With over 60% of worldwide deaths caused by chronic diseases like diabetes, cardiovascular disease, chronic lung disease and cancer, Philam Life’s goal is to help prevent premature death and incapacity from these illnesses by introducing Philam Vitality to the Philippines. Vitality is the country’s first science-backed wellness programme that rewards members for living and leading healthier lives, helping Filipino’s address three major risk factors: tobacco consumption, poor diet, and physical inactivity.

Vitality, exclusive with AIA for the region, is present in Singapore, Australia and Hong Kong and Thailand. Vitality launches in the Philippines, marking The Music RunTM Manila as one of its first steps to promote a healthy, active and fulfilled lifestyle.  Thousands of runners filled the Philippine Arena in Bulacan last November 14 to participate in one of the fastest growing fun runs in the world, and experienced firsthand how Philam Vitality is fulfilling its goal to provide Filipinos with the opportunity to combine the Pinoy spirit of fun and community with the goal of getting fit.

During the activity, the Music RunnersTM enjoyed dancing to a pre-party set from rock band Sponge Cola (in cooperation with Globe Telecom) and a warm-up Zumba session facilitated by Philam Vitality’s Official Partner Gold’s Gym. After working up a sweat and getting heart rates up, Philam Life CEO J. Axel Bromley signaled for the first wave of Music Runners™ to hit the track.

The Music RunTM, a 5-kilometer track divided into five different soundscapes: Rock, Pop, Old School, Hip Hop and Dance, cranked out crowd-sourced hit after hit, giving participants a fun run experience that was the perfect mix of invigorating exercise mixed with a full sensory party experience. Philam Vitality sponsored the cherry on top of The Music RunTM, a Dance Zone set in the Dance soundscape of the track where runners could step on the disco floor, strike a few poses in the strobe lights, and leave all of their stress on the dance floor.

“Through Philam Vitality, we want our customers to achieve real changes in their health so they could enjoy a full life that is healthy, fun and rewarding. We want to be part of that process,” says Philam Life Chief Executive Officer J. Axel Bromley.

In line with Philam Vitality’s commitment to helping people live longer and healthier lives, booths that promoted good health and total wellness were available on the grounds for the runners. Financial health check and needs analysis were available at the Real Life Planner booth, and relaxation & wellness activities at the BPI-Philam station. Sports and fitness challenges, on the other hand, were available at the Philam Vitality station where runners enjoyed invigorating activities and immediate rewards in cooperation with its partners, Toby’s Sports and Garmin.

With the resounding success of the first ever Music Run ManilaTM, Philam Vitality members can look forward to a budding community where they can grow, get healthy, and get real rewards.

To know more on how you can live a healthier lifestyle, visit, email, or call 528-2000. (Runner Rocky)

About Philam Life

The Philippine American Life and General Insurance Company (Philam Life) is the country’s premier life insurance company. Established on 21 June 1947, Philam Life has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises.

Philam Life has PHP226.8 billion in total assets as of 31 December 2014 and has delivered timely payouts of over PHP9 billion in education benefits (2004-2014) and over PHP118 billion in insurance benefits (1950-2014), while serving close to 600,000 individual policyholders and over 1,700,000 insured group members.

Philam Life understands the real life needs of its customers and provides the right plans and the right solutions including life protection, health insurance, savings, education, retirement, investment, group and credit life insurance. It also offers bancassurance and fund management products and services through its subsidiaries  – BPI Philam Life Assurance Company (BPI-Philam) and Philam Asset Management Inc. (PAMI).

Philam Life is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group.

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets in Asia-Pacific – wholly-owned branches and subsidiaries in Hong Kong, Thailand, Singapore, Malaysia, China, Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau, Brunei, a 97 per cent subsidiary in Sri Lanka, a 26 per cent joint venture in India and representative offices in Myanmar and Cambodia.

The business that is now AIA was first established in Shanghai over 90 years ago. It is a market leader in the Asia-Pacific region (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$172 billion as of 31 May 2015.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and
pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia-Pacific, AIA serves the holders of more than 29 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).

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Rocky Batara

Known as Runner Rocky, Rocky Batara is the owner of this website. He is an IT expert, a Principal Software QA Engineer by profession and a Blogger and Digital Content Creator by passion and hobby. He loves to blog about lifestyle, celebrities, entertainment, tech, sports, and fitness giving rise to his 6 major active websites. Rocky is also active in Social Media such as in YouTube, Instagram, and TikTok since he loves to take videos and photos of different things including interviewing celebrities and different personalities. You may follow Rocky on Twitter, TikTok, and Instagram via his username @therunnerrocky and on YouTube at @RunnerRocky. Meanwhile for inquiries, collaborations, and event invites, feel free to send him email at:

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