The Superbod Era has officially arrived—and it is fiercer than ever. Marking 20 legendary years at the forefront of health and fitness, Century Tuna Superbods continues to stand as an iconic movement that champions wellness for all, serving as a powerful platform that celebrates not only healthy bodies but also the inspiring stories behind them.
The #SuperbodEra launch event paved the way for the highly anticipated final leg of the competition, spotlighting the finalists’ continuous evolution. More than physical conditioning, the Superbods journey embodies personal growth, mental strength, and meaningful health advocacies.
Stories Beyond Strength
With Century Tuna Brand Ambassador Anne Curtis leading the celebration, the Top 40 Superbods finalists stepped into the spotlight to showcase more than fitness. They shared their unique journeys—overcoming hurdles, championing advocacies, and proving that the Superbods stage is a platform for real stories that inspire everyday Filipinos to begin their own wellness journeys.
“Having been with Century Tuna for so many years, I’ve had a front-row seat to how this brand and this platform have grown,” said Anne Curtis. “What makes Superbods so special is how it brings real human stories to center stage. Seeing these finalists step up with heart and genuine passion for their health advocacies is truly inspiring.”
Diversity and Purpose
This year’s campaign looks past the surface to celebrate the rich variety of life experiences behind every fit body. Finalists come from diverse professions, life stages, and abilities—each carrying a unique story of strength. From inclusive training to accessible nutrition, Century Tuna Superbods amplifies health and wellness nationwide by spotlighting real people with real purpose.
Since the callback, finalists have undergone intensive workshops, activities, and wellness challenges—preparing them not just as competitors, but as living proof of transformation. Century Tuna bridges their stories to inspire Filipinos everywhere to pursue their own goals.
Advocacy at the Core
During the launch, finalists highlighted their personal advocacies—from mental wellness and accessible nutrition to community fitness programs. These passion projects prove that while physical fitness earns them a place on stage, purpose is what keeps them there.
“Now in its 20th year, Century Tuna Superbods has become a platform for every body where purpose takes center stage,” said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. “Our finalists are proving that true transformation is about leading by example and empowering every Filipino to take charge of their wellness journey.”
Meanwhile, here is our live coverage during the event. Let's watch these:
The Road to the Grand Finals
As the competition nears its climax, the stakes are higher than ever. The Male and Female Grand Winners will each receive ₱1,000,000, while the Runners-Up will take home ₱250,000 each.
With the launch setting the competition into high gear, fans are invited to follow the finalists’ stories, join upcoming digital activations, and vote for their favorites as the road to Finals Night unfolds.
For more information, visit Century Tuna Superbods or check updates on Century Tuna’s Facebook page. (Runner Rocky)
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