It's Not only about Running...It's All about Sports, Fitness, and Marathons!

Search A Topic

Monday, July 17, 2017

Media Launch: What to Expect on the Coming 41st National MILO Marathon 2017?

6:31:00 AM


Almost every year, the National MILO Marathon seems to be the most anticipated running events in the country. "Un bang hindi ka pa masasabing runner o marathoner hangga't hindi ka pa nakakatakbo sa Milo. Therefore, even though this race is very competitive with a strict cutoff time, many runners still run on it and train hard to beat the cutoff!  

And I'm glad that for three consecutive years now (since 2014), yours truly Runner Rocky took part running on it with two 21Ks (2014 and 2015) and one 42K (2016).

But this year, this competitive running event turns to be one of my special races. It's because, I am not only a marathoner joiner of the race, but also, I'm one of their official bloggers / media covering the event. And I've took part in their Media Launch held at the I'm Hotel, Makati, July 13, 2017.

Runner Rocky to Run 42K for the Second Time Around in the MILO Marathon

During the media launch, MILO Philippines announced the official opening of its 41st season. The first of the 16 races is set to kick-off in Urdaneta City, Pangasinan on July 16. With new features and race locations added for the fresh cycle ahead, MILO expects to see around 200,000 participants from across the country compete in 3km, 5km, 10km, 21km, and 42km distance categories.   

The National MILO Marathon has long been energizing and inspiring champions for over 40 years and, as such, has been attracting runners of all kinds, from children, rookies, veterans, friends, and families from all over the country and the world. Centered on the theme “Magsama-sama, Tumakbo, Matuto”, this season is driven by values such as discipline, resilience, and determination, which runners can take with them in their journey in life. 

(L-R) Coach Rio dela Cruz, 41st National MILO Marathon Race Organizer; Joey Uy, Business Executive Officer; Ricky Ballesteros, National MILO Marathon National Finals Cebu Race Organizer; Willy De Ocampo, Business Unit Manager; Robbie De Vera, MILO Philippines Sports Executive; Lester Castillo, MILO Philippines Sports Executive

The Key People in the 41st National MILO Marathon Toast for Excellence

“In the National MILO Marathon, we see people from all walks of life who come to run, to learn, and to live. This year, we shine the spotlight on the runners who are learning along the way and taking these lessons beyond the finish line to shape their lives,” said Robbie De Vera, MILO Philippines Sports Executive.


New roads, new features

Three new areas, Urdaneta, Laoag and Roxas cities, are added in this year’s 16-leg tourney. The additional locations will provide runners with new and exciting challenges, showcasing the great running experience the National MILO Marathon is known for. 

“We at MILO make it a mission to engage more Filipinos in adapting active and healthy lifestyles, and that is what the National MILO Marathon is all about. By adding more key cities, we will be able to reach more champions and hopefully inspire them to achieve new heights, be it in sports or in life. We look forward to seeing our champions!” added De Vera.

Runner Rocky Joins Upstage with the People Behind the MILO Marathon

Runner Rocky with Runrio's Marketing Manager Andrew Neri 

Runner Rocky with the DepED Secretary

Following the success of the Iloilo finale last year, the National MILO Marathon will be staging its final race in Cebu City on December 3rd. This is the second time for Visayas to host the much-anticipated culminating event, and the third time to be held outside of Metro Manila. “We are excited to be fielding the National Finals in Cebu, where the sporting landscape is more invigorating than ever,” said Ricky Ballesteros, Organizer of the National MILO Marathon National Finals. “Our team is on its way to prepare for the biggest race of the season, so expect for this year’s finale to be grander and bolder.” 

To encourage runners to celebrate their victories, MILO will debut the new Age Group Category in the National Finals. The Age Group Category is an added feature in the 21K and 42K distance races, that lets participants track and compare their performance with other runners in similar age groups. The new feature intends to motivate runners in reaching their personal goals and attract more contenders to the higher categories. 

More than a staunch advocate of Philippine sports and Filipino athletes, the National MILO Marathon is also a platform that empowers children nationwide. For the past 7 years, the National MILO Marathon’s Help Give Shoes advocacy, in partnership with Department of Education, has inspired 70,000 aspiring athletes to fulfill their dreams by donating brand new pairs of running shoes. This year, the Help Give Shoes advocacy will be donating 5,000 pairs to underprivileged school children.


The Medals of the National MILO Marathon
Runner Rocky Covered the 41st National MILO Marathon 2017 Media Launch


The series will start in Urdaneta on July 16, which expects around 10,000 runners. Following the pilot race, the National MILO Marathon will continue in Laoag (July 23), Metro Manila (July 30), Angeles (August 6), Tarlac (August 13), Naga (August 27), Lucena (September 03),  Lipa (September 10), Tagbilaran (September 24), Roxas (October 1), Iloilo (October 8), General Santos (October 15),  Davao (October 22), Butuan (November 12), and Cagayan De Oro (November 19). The National Finals in Cebu City will be on December 3.

The 41st National MILO Marathon is endorsed by the Philippine Sports Commission, Philippine Olympic Committee, Department of Education, the Philippine Athletics Track and Field Association, and the International Association of Athletics Federations – Association of International Marathons and Distance Races. The National MILO Marathon is in partnership with Salonpas, and supported by Garmin, Hisense, Manila Bulletin, Maynilad and Walter Mart Supermarket.

For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

And for this season, Runner Rocky will be conquering again another 42K, my second full marathon with MILO! So see you all runners and run with me! 07/17/2017 (Runner Rocky)


Follow Us on Instagram@therunnerrocky

Follow Us on Twitter@therunnerrocky

Like Us on Facebook: www.facebook.com/TheRunnerRocky

Watch our Vlogs and Subscribe on YouTube: www.youtube.com/RunnerRocky

For queries, Email us: rockenroll_04@yahoo.com

Written by

We are Creative Blogger Theme Wavers which provides user friendly, effective and easy to use themes. Each support has free and providing HD support screen casting.

0 comments:

Post a Comment

Trending Topics This Week

Last Month's Hottest

Live Social Streams

Video Bar

Loading...

 

© 2013 Runner Rocky. All rights resevered. Designed by Templateism | Blogger Templates

Back To Top