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SM Supermalls, in partnership with the Department of Tourism, launches “Juan Fun Adventure”

Experience some of the country’s tourist destinations in an SM mall near you!

SM Supermalls, in partnership with the Department of Tourism, launches “Juan Fun Adventure,” a picturesque activation that brings best-loved destinations closer to more Filipinos through IG-worthy ‘Travel Pods.’ With the first stop at SM City San Lazaro, the travel adventure will be going on a caravan starting October 15 until April of 2020, in select Metro Manila SM malls.



“As we make malling more fun in the Philippines, we bring top local destinations closer to our shoppers. Thanks to this collaboration with the DOT, our mallgoers can have picture-perfect moments without having to travel far,” said SM Supermalls chief operating officer Steven Tan.


“This innovative installation called ‘Juan Fun Adventure’ captures through brilliant photography [is] exactly what DOT wants to tell the world. The story the images narrate is one of a uniquely beautiful country, blessed with a diverse range of places to see and explore–from our incomparable beaches to attractions that have been deemed worthy to be called among the wonders of the world,” said Tourism Secretary Bernadette Romulo-Puyat in her speech during the campaign launch.





Featured tourist destinations include Calle Crisologo in Vigan, Mayon Volcano in Albay, Puerto Princesa Underground River in Palawan, the Sirao Farm in Cebu, and Aliwagwag Falls in Davao, among others. Juan Fun Adventure at SM will also have talks on eco-travel tips and must-have eco-travel products for more exciting and nature-friendly travels.


Juan Fun Adventure is part of SM and DOT’s Malling is More Fun in the Philippines campaign that aims to promote the country’s tourism through various fun initiatives in SM malls nationwide.



Catch the Juan Fun Adventure at an SM mall near you: SM San Lazaro (October 15 to 26), SM Fairview (October 28 to November 9), Mall of Asia (November 11 to 17), SM Megamall (November 18 to 24), SM Masinag (January 8 to 15), SM Aura Premier (January 17 to February 2), SM Marikina (February 4 to 26), SM BF Paranaque (February 28 to March 15), SM East Ortigas (March 17 to 24), SM Sucat (March 26 to April 9), and SM Manila (April 11 to 30).
To know more about Juan Fun Adventure at SM, check for updates at or follow SM Supermalls at Facebook, Twitter, and Instagram @smsupermalls.
















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